Notification settings
Máximo can email people on your team when something needs attention, a lost connection, a drop in tracking, a feed rejection, or catalog changes waiting for review. Recipients do not need a Shopify account, so you can send alerts to an agency or a freelancer.
Open Settings → Notifications to manage them.
Add a recipient
Section titled “Add a recipient”- Select Add recipient.
- Under Recipient, choose Team member and pick someone from your team, or choose External email and enter the Email address.
- Under What to send, tick the types this person should receive.
- Under Destinations, choose All destinations or Specific platforms.
- Select Add recipient.
Team member lists the people on your team with a verified email; anyone who already receives notifications shows as Already subscribed. If your team has no one to pick yet, the drawer shows only the email address field.
You must choose at least one type, and if you pick Specific platforms you must select at least one platform. An address can only be added once, if it already has notifications, edit it instead of re-adding it.
What to send
Section titled “What to send”| Type | Covers |
|---|---|
| Performance digest | Revenue, ROAS, conversions, and catalog reach |
| Technical alert | Feed rejections, expired connections, and delivery errors |
| Catalog updates | What Máximo found in your catalog, approvals to review, and the weekly digest |
Technical alert recipients get two kinds of email:
- Alerts, straight away, when something stops working: a destination needs reconnecting, your Merchant Center account has a problem, products stop showing on Google, purchase tracking goes dark, or Tracking monitoring finds a real change in your event volume. Alerts found together arrive in one email, and each alert is emailed once. See Alert emails.
- A weekly technical digest on Mondays for everything less urgent, so a bad sync does not flood your inbox.
Catalog updates include a weekly digest plus messages sent when Máximo finishes analyzing your catalog or needs you to approve a change.
Scope by destination
Section titled “Scope by destination”All destinations sends everything for every connected platform, rolled into one email. Specific platforms limits a recipient to the platforms you pick from the destinations you have connected.
This lets you split responsibilities, your ads manager can take technical alerts for every platform while a merchandiser only gets catalog updates for Google.
Alerts about your whole store rather than one platform, such as purchase tracking, events received, or the app embed, go to every Technical alert recipient whatever their destination scope.
Manage recipients
Section titled “Manage recipients”The Recipients table lists one row per address, showing which categories and destinations it covers.
- Toggle: pause emails to that address without losing its settings. Turning it back on restores exactly what was configured before.
- ⋯ → Edit subscription: change categories or destination scope.
- ⋯ → Delete recipient: remove the address entirely. This cannot be undone.
The email address itself is fixed once a recipient exists. To change an address, delete the recipient and add the new one.
Send a test
Section titled “Send a test”Open an existing recipient with ⋯ → Edit subscription, then select Send test email. The test confirms the address receives mail from Máximo and lists which types it is subscribed to. Testing is only available when editing a recipient, not while adding one.
Unsubscribing
Section titled “Unsubscribing”Every notification email includes an unsubscribe link, and mail clients that support one-click unsubscribe can use it too. Unsubscribing stops all Máximo notifications for that address, not just the type they received, and it takes effect without anyone signing in to Shopify.
An unsubscribed address stays in your Recipients table, switched off. You can turn it back on with the toggle, and editing an unsubscribed recipient’s categories will not quietly resubscribe them.
Related
Section titled “Related”- Team access & roles: who can add or change notification recipients
- Alert emails: every alert a technical alert recipient can receive, and what to do about each one
- Tracking monitoring: change how big a tracking change has to be before it alerts, or mute alerts for a while
- Delivery monitor: investigate the delivery errors a technical alert reports
- Review queue: act on the approvals a catalog update mentions