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Connect Google

Google is really two separate authorizations under one settings page: one for Merchant Center, and one for Google Ads and GA4. You can connect either on its own, or both.

What Máximo asks for access to

Section titled “What Máximo asks for access to”
  • Merchant Center: access to manage your product data in Google’s Content API. This is what lets Máximo create and update listings on your behalf.
  • Google Ads and GA4: access to manage conversion actions and read accessible accounts in Google Ads, edit Google Analytics configuration, and read Google Tag Manager containers. This is what lets Máximo set up conversion tracking and link a GA4 property.

These are requested as separate OAuth grants, so connecting one doesn’t require the other.

Connect an account

Section titled “Connect an account”
  1. Go to Settings → Google → Connection.
  2. Under Merchant Center, select Connect and sign in with the Google account that manages your Merchant Center. Under Google Ads & GA4, select Connect and sign in with the account that has access to your Ads and Analytics properties.
  3. Approve the requested access on Google’s consent screen. You’re returned to the Connection tab once each grant completes.
  4. Once connected, continue to Merchant Center to choose your account and start syncing your catalog, or to Ads, GA4 & tag to set up conversion tracking.

The Connection tab

Section titled “The Connection tab”

The Connection tab shows a card for each grant (Merchant Center and Google Ads & GA4) with its connection status, the connected account, and when it last authorized. If Máximo detects that a grant’s access has expired or was revoked, the card shows this and prompts you to reconnect.

Reconnect or disconnect

Section titled “Reconnect or disconnect”
  • Reconnect: if a card shows an expired or invalid connection, select Reconnect and sign in again. Reconnecting doesn’t reset your existing Merchant Center, Ads, or GA4 configuration.
  • Disconnect: disconnecting Merchant Center or Google Ads & GA4 stops Máximo from syncing to that part of Google, the other grant, if connected, is unaffected. Disconnecting doesn’t delete listings already on Google; it only stops future syncs from Máximo.

Next steps

Section titled “Next steps”