What you get with AI Discovery
AI Discovery is made up of several independent surfaces, each with its own on/off toggle on the AI channels page. This page walks through what each one publishes and what changes on your storefront.
Discovery files
Section titled “Discovery files”Máximo generates three files that AI agents can crawl directly, kept current automatically whenever your catalog changes:
| File | What it is |
|---|---|
llms-full.txt | A Markdown index of your catalog with AI-curated titles and descriptions, plus your brand and policy summary (see below). |
feed.json | A structured JSON feed of your catalog for headless storefronts and AI consumers that prefer machine-readable input. |
sitemap-ai.xml | An AI-curated sitemap restricted to your live products, so Google AI Overviews can pick up catalog updates. |
Each file shows its product count and when it last regenerated, and you can trigger an immediate Regenerate now or open the file directly.
Native agents.md
Section titled “Native agents.md”Shopify serves a generic /agents.md (and /llms.txt) on every store. When you turn on Native agents.md, Máximo replaces it on your live theme with a router that points to the three discovery files above, and keeps it in sync automatically as those files change. It’s also served at /llms.txt.
If a custom agents.md.liquid already exists on your theme, Máximo won’t overwrite it, you’ll see a Custom file present status with an option to replace it with Máximo’s template.
Product JSON-LD
Section titled “Product JSON-LD”When on, Máximo injects schema.org/Product structured data on your product pages through the AI Discovery (Máximo) theme app embed. This lets AI agents read pricing, availability, GTIN, and your AI-suggested titles precisely from the page itself, rather than trying to infer them from rendered HTML.
Indexnow
Section titled “Indexnow”When on, Máximo pushes product URL changes to Bing the moment they happen. Bing feeds Microsoft Copilot, Yandex, and Naver, so your catalog changes can show up in AI shopping answers within minutes instead of days.
Brand & policies for AI agents
Section titled “Brand & policies for AI agents”A free-text field where you describe things like shipping, returns, and sizing. What you write appears at the bottom of llms-full.txt, so AI agents can answer those questions directly from your own words instead of guessing.
Reporting
Section titled “Reporting”Once AI Discovery is on, the AI channels page also reports on real activity:
- AI crawler activity: how often AI assistants and search crawlers have fetched each discovery file, over the last 7 and 30 days.
- AI traffic & revenue: sessions, purchases, and attributed revenue from AI assistants like ChatGPT and Perplexity, broken down by AI surface.
Both fill in automatically once there’s activity to report, there’s nothing to configure.
Next steps
Section titled “Next steps”- Turning it on: enable these surfaces and confirm they’re working.
- Overview: why AI Discovery matters.