Catalog Intelligence overview
Catalog Intelligence is the part of Máximo that reads your product catalog and works out which products belong in which feeds, and how they should be described once they get there. It runs in the background as your catalog changes, and it proposes changes for your approval rather than rewriting your listings without asking.
What it looks at
Section titled “What it looks at”For every product, Máximo looks at the title, description, vendor, product type, tags, price, and variants, plus any metafields that carry useful signals. From that it settles a set of classification questions, is this a bundle? A gift card? A free gift rather than something for sale? Someone else’s brand you resell? A digital product with nothing to ship? A duplicate of another listing?
| Máximo asks | What it means |
|---|---|
| Free gifts & promo items | Something a shopper can’t buy on its own |
| Product source | Your own product, another brand’s, or a test/placeholder |
| Variant setup | Whether a product’s variants are real options or unrelated items sharing one listing |
| Bundles & kits | Multiple items sold together |
| Digital products | Nothing ships |
| Gift cards | |
| Non-product items | Add-ons, fees, samples, and similar items that aren’t something a shopper searches for |
| Ad eligibility | Content ad platforms restrict, like THC/CBD, alcohol, or weapons |
| Value reliability | Whether the listed price reflects what a customer actually pays |
| Duplicate listings | The same product listed more than once |
Each of these has a real effect on your feeds. Catalog Intelligence applies built-in exclude/include defaults per destination so you don’t have to hand-curate every class: free gifts are held out of every feed once confirmed, restricted goods stay out of ad platforms, gift cards and digital products stay out of TikTok, and so on. See Segment policies for the full defaults and how to override them, and Exclude and include for how that stacks with Shopify eligibility (seo.hidden) and your own exclusions.
It proposes, not applies
Section titled “It proposes, not applies”Every classification carries a confidence level, shown to you as Very sure, Fairly sure, or Not sure. A confident finding can apply automatically; anything less certain waits for you in the review queue rather than changing a feed on its own. When Máximo genuinely can’t tell, it asks you a plain-language question instead of guessing, see Clarifications and rules.
Building trust over time
Section titled “Building trust over time”The first time you approve a batch of proposed changes, Máximo treats that as permission to start applying future high-confidence findings on its own (per the modes you choose in Settings). Your own decisions always take priority: once you’ve confirmed, corrected, or answered a question about a pattern, Máximo won’t second-guess it again.
Where you see it
Section titled “Where you see it”Open Products → Review to answer open questions, approve or reject bigger batches of change, and review proposed product families. The same worklist appears during onboarding while Máximo studies your catalog for the first time.