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Brand context

Máximo writes title and description suggestions using information you give it about your business, what you sell, who you sell it to, and how you talk about it. This is your brand context, and it’s the biggest lever you have over how suggestions read.

During onboarding, and any time after in Settings → AI, under AI Business Context:

  1. Enter your business domain (your store’s website).
  2. Click Generate. Máximo reads your site and writes a profile covering your brand, products, target audience, competitors, keywords, and feed strategy, streamed in as it’s written.
  3. Edit the generated text freely, it’s a plain document, not a form.
  4. Click Save context (Save & continue during onboarding).

If you’d rather not analyze a site, or want to start over, click Regenerate to run the analysis again, it replaces the current text.

Everything in your brand context (vocabulary, tone, product positioning, what makes your store distinct) is available to Máximo when it writes a suggestion, whether that suggestion is for one field on demand or part of a batch. There’s no separate tone or vocabulary setting: this document is the source.

Edit the text directly in Settings → AI and save again. There’s no requirement to regenerate from your site, you can rewrite any part of it by hand, for example to correct something Máximo got wrong or add a detail it couldn’t find on your site. Changes apply to suggestions generated from then on; they don’t retroactively rewrite suggestions already sitting in review.

The same settings page controls whether Máximo generates suggestions on its own. Auto-generate suggestions turns this on or off; when it’s on, Frequency chooses between Weekly (automatic), which refreshes eligible products every week, and Manual only, which never runs on its own and waits for you to trigger a suggestion per product or in bulk. See AI suggestions overview for what counts as an eligible product.