Máximo documentation

Máximo keeps your product catalog and your conversion signal aligned across every place you advertise, from one Shopify app. These docs cover setting it up and running it day to day.

Start here

New to Máximo? Work through these four in order.

• Introduction: what Máximo does and who it is for
• Install the app: installing and what access it needs
• Onboarding: the guided setup
• Your first sync: going live and checking it worked

Send your catalog

• Destinations: how connections work, and what each destination receives
• Google: Merchant Center, Ads, GA4, and the Google tag
• Meta: catalog, Pixel, and dataset quality
• TikTok: catalog and Pixel
• Klaviyo: catalog for email and flows
• AI Discovery: being found by AI assistants
• Markets: a correctly priced feed per region

Measure what happens

• Storefront events: capturing browsing and checkout activity
• Consent: how Shopify consent signals map to each destination
• Offline events: sales that happen outside a tracked session
• Subscriptions: selling plans in catalogs, renewals, and supported apps
• Identity stitching: recognizing one shopper across devices
• Delivery monitor: confirming destinations accept your events
• Performance: what your products actually did

Keep the catalog clean

• Catalog Intelligence: deciding what belongs in which feed
• Products: the product list, overrides, and exclusions
• AI suggestions: better titles and descriptions

Work with AI

• Ask Máximo: the assistant inside the app
• MCP: connect Claude, ChatGPT, or Cursor to your catalog

Reference

• Dashboard: reading the home screen
• Team access & roles: what each role can do, and how to invite someone
• Notifications: what Máximo emails you about
• Glossary: every term, defined