Shop attribution
Alongside individual product performance, Máximo keeps a shop-wide attribution report that totals up catalog touches, conversions, and revenue across your whole store. Ask Máximo can open it for you, or you can adjust how it’s calculated at Settings → Attribution.
What Máximo attributes
Section titled “What Máximo attributes”Máximo tracks catalog touches: visits that arrive from a Google Shopping, Meta, TikTok, or Pinterest catalog listing, and links them to the orders that follow. The report shows, for a chosen window (7, 30, or 90 days):
- Total catalog touches, attributed conversions, and attributed revenue.
- A conversion funnel from touch to purchase.
- Your top UTM sources by touches and revenue.
- A table of your top-performing catalog versions, so you can see which products and versions are driving the totals.
The attribution model
Section titled “The attribution model”Máximo doesn’t give 100% of the credit for every order to a single touch. Instead, it splits credit across the catalog touches that happened before a purchase, inside a lookback window, using one of these models:
| Model | How credit is split |
|---|---|
| Last touch | 100% to the most recent catalog touch in the lookback window. |
| First touch | 100% to the earliest catalog touch in the lookback window. |
| Linear | Split evenly across every catalog touch in the path. |
| Position-based (40/20/40) | 40% to the first and last touch, 20% split evenly across the touches in between. |
| First + last equal | 50% to the first touch and 50% to the last touch; touches in between are ignored. |
The default is Last touch with a 30-day lookback window. Change the model, adjust the lookback window (allowed range shown on the settings page), or pause attribution entirely from Settings → Attribution: pausing stops new allocations from being written but keeps your existing history.
Your analytics timezone is set automatically from your store’s own Shopify timezone, so day boundaries in this report line up with your Shopify Admin reports; it isn’t something you set separately.
Why these numbers differ from your ad platforms
Section titled “Why these numbers differ from your ad platforms”Google, Meta, TikTok, and Pinterest each run their own attribution on their own ad accounts, using their own models and lookback windows, and they can see conversions across your whole account, not just catalog listings. Máximo’s report only counts touches it can trace back to one of your catalog listings, and applies the model and window you’ve chosen here, so it’s normal for these totals not to match what a platform reports for its own campaigns. Use Máximo’s report to compare catalog performance consistently across destinations, not as a replacement for a platform’s own ad reporting.