Install the app

Máximo installs like any other Shopify app: from the Shopify App Store, or from a direct link if someone shared one with you. You’ll need to be logged in as a store owner or a staff account with permission to install apps.

Installing

1. Open the Máximo listing on the Shopify App Store and click Install.
2. Shopify shows you the permissions Máximo is requesting (see below). Review them, then click Install.
3. Shopify redirects you into the app, inside your Shopify admin.

Permissions Máximo asks for

Shopify apps request access scopes up front, and Máximo only asks for what its features need:

Permission	Why Máximo needs it
Products (read and write)	Reads your catalog to build feeds; writes back when you accept an AI-suggested edit or make a bulk change from the Products page.
Publications	Checks which sales channels each product is published to, so Máximo only sends products that are actually live on your Online Store.
Inventory	Inventory levels and availability are part of what a destination needs to show a product correctly.
Themes	Lets Máximo install the small set of theme files that power storefront and checkout tracking. Máximo never edits your theme’s design.
Pixels (read and write)	Creates and maintains Máximo’s own tracking pixel, and can recover automatically if a pixel already exists rather than showing you a setup error.
Customer events	Lets Máximo confirm its tracking pixel is registered correctly against your store’s customer events configuration.
Customers	Used to build predicted lifetime value estimates from your customer history, which can improve how ad platforms optimize.
Orders	Order details (including contact info) are matched to ad platforms so purchases are counted accurately, and used for order-tracking signals sent to Google Merchant Center.
Markets	Lets you turn destinations on or off per market you sell in. See Markets.

Note

A few permissions are optional and are only requested if and when you use the feature that needs them, not during install: viewing and creating discounts (for Google Merchant Center promotions) and reading your shipping rates (which Google requires for free listings and Shopping ads).

What happens right after install

The first time you open Máximo, it takes you straight into onboarding: a short guided conversation that sets up your markets, destinations, and tracking. You don’t need to configure anything before that; onboarding walks you through it.

Where to find Máximo

Máximo appears in your Shopify admin’s app list as Máximo. Once it’s installed, you can also open any product’s detail page in Shopify admin, click More actions, and choose Manage in Máximo to jump straight to that product inside the app.

Next steps

Continue to Onboarding.