Product performance

Every product page has a Performance tab that shows how that product is doing across the destinations Máximo syncs it to, how many catalog touches it’s getting, how much revenue Máximo can trace back to them, and how its recent changes have moved the numbers.

Time range

Choose 7, 30, or 90 days at the top of the tab. Every section below (the KPI tiles, the chart, and the funnel) reflects the selected window.

Version impact

At the top of the tab, Máximo highlights the product’s most recent version, a version is created every time you save an override, accept or dismiss an AI suggestion, or change a destination or exclusion setting. It shows what changed, who made the change, and how that version’s revenue per touch compares with the version before it:

Measuring: the version hasn’t gathered enough traffic yet to read.
Directional: there’s some exposure, but not enough to be confident in the number yet.
Confident: the version has enough touches (and, for an ongoing version, enough time exposed) that Máximo shows the change as a solid win or loss.

Changes of 25% or more in revenue per touch are called out, in green for a gain and red for a drop, once they reach Confident.

Kpi tiles

Feed Touches: how many times this product was clicked or otherwise interacted with from a catalog destination in the selected window.
Unique Visitors: distinct visitors behind those touches. This is exact when you’ve filtered to a single destination; for “All channels” it’s a max-across-buckets estimate, since the same visitor can touch more than one catalog.
Attr. Orders: orders Máximo attributes to this product’s catalog touches.
Attr. Revenue: the revenue from those attributed orders.
Rev / Touch: attributed revenue divided by feed touches, the headline efficiency number used for version comparisons.

These KPIs reflect attributed activity only. See Shop attribution for how Máximo decides which touch gets credit for an order.

Touches and revenue over time

A chart plots feed touches and attributed revenue across the selected window, with a dashed marker for every date a new catalog version went live, useful for lining up a change with its effect on the trend.

Purchase funnel

The funnel shows five stages, Site visits, Viewed product, Added to cart, Checkout started, and Purchases: comparing all Shopify traffic against the subset Máximo attributes to catalog touches. The Máximo-attributed numbers are always live. The all-traffic comparison is best-effort: when Máximo can’t yet establish a reliable baseline for this product, the card is marked Coming soon and only the attributed side should be trusted.

Version history and impact

Below the funnel, every version the product has had is listed newest first, with what changed and how it performed against the version before it. Expand a version to see the specific before/after values for each changed field. Rows show a sparkline of the version’s own attributed-revenue trend and a fewer-than-3-shown list that expands to the full history.