Your first sync

Your first catalog sync is what actually publishes your products to the destinations you connected. Nothing reaches Google, Meta, TikTok, Pinterest, or Klaviyo until you run it.

Before you sync

A few things need to be true first:

• Onboarding is complete. Máximo holds catalog publishing until you finish onboarding.
• Catalog Intelligence has finished its first pass, on shops where it’s learning your catalog. While it’s working, the Products page shows a live status chip in place of the sync control, this isn’t a fault, it just means Máximo isn’t ready to publish yet.
• At least one destination is connected. There’s nowhere to sync to otherwise.

What makes a product eligible

Not every product in your store reaches a destination. A product is only sent if all three of these are true:

• It’s Active in Shopify.
• It’s published to your Online Store sales channel.
• It isn’t hidden via Shopify’s seo.hidden metafield (1), the SEO hide this product from search engines setting.

All three checks re-run automatically, so a product that becomes ineligible is pulled back out, and a product you make eligible again is picked back up on the next sync, nothing about this is one-way.

Eligible products can still be held out of some or all destinations by Catalog Intelligence defaults or by an exclusion you set yourself.

Note

If a product is already seo.hidden when Máximo first sees it, it’s simply never sent, there’s no listing to remove and nothing to approve. If you hide a product that Máximo already published, Máximo asks before removing it, unless you’ve turned on auto-approval for that kind of change. See Exclude and include.

Running your first sync

Once the checks above pass, open the Products page and click Sync now. Máximo confirms the sync started for all your connected destinations. If your setup checklist on the dashboard still shows Run your first catalog sync, that same button takes you to the same place.

Reading progress and confirming it worked

While a sync is running, the button reads Syncing…. Once it starts, the Products page subtitle updates to show how many destinations are live and when your catalog was last synced. For a closer look at whether events and syncs are actually landing at each destination, check Destinations; each connected destination shows its own recent health.

After your first sync

You don’t need to trigger every sync yourself. Once your first sync has run, Máximo keeps checking your catalog for changes automatically and pushes updates on its own, you can still click Sync now at any time if you want to push a change immediately.

Next steps

• Destinations
• Products: list and filters