Enable and apply markets

The Markets page is where you review and control which Shopify Markets Máximo syncs to your ad platforms.

Open the markets page

Go to Settings, find the Markets row, and select Manage.

View your markets

The page lists every market in your Shopify store:

• Your base market (the primary region your store operates in) is always enabled and cannot be disabled.
• Other markets show their status: Enabled means Máximo syncs them, Disabled means they’re in Shopify but Máximo skips them.
• Each market shows its country code, currency, and language.

If no markets appear, run a catalog sync from the Products page first, Máximo detects markets during the sync.

Change a market’s content language

Each market has a Content language field. This is the language Máximo uses when syncing product content for that market to ad platforms.

1. On the market card, click the Content language field.
2. Select the language from the dropdown.
3. The change saves automatically.

The language typically matches the market’s region (English for the US, French for Canada), but you can override it if needed.

Enable or disable a market

For any non-base market, you can toggle whether Máximo syncs it:

1. On the market card, click the Status field.
2. Select Enabled to start syncing, or Disabled to stop.
3. The change saves automatically.

Disabling a market stops Máximo from pushing its products to ad platforms on the next sync, but keeps all configuration, you can re-enable it later. Your base market is always enabled.

Apply market changes detected from Shopify

When you modify a market in Shopify (add a new one, remove one, or change its country), Máximo typically detects the change within minutes and shows an “Apply & resync now” button on the affected market card.

Click this button to:

• Confirm the change (add, remove, or region update)
• Trigger an immediate sync so the change reaches your ad platforms

If you don’t apply a pending change, Máximo will pick it up on your next scheduled sync.

Set market return policies

Each market card has a Return policy section where you can configure how returns are handled for that specific market in Google Merchant Center. These settings control what information Google displays to shoppers about returns for products sold in that market.

Configure:

• Return policy type: whether returns are accepted, and if so, for how long
• Return methods: how customers ship returns back (by mail, in store, at a kiosk)
• Return shipping fees: whether the merchant or customer pays to ship returns
• Restocking fees: any fee deducted from refunds
• Refund processing time: how many days to process a refund once received

These settings are synced to Google Merchant Center and appear in your product listings there.

Note

Return policies are market-specific. Different countries may have different return rules, so configure each market’s policy separately.

Refund policy URL

Máximo auto-pulls your published Shopify refund policy and displays its URL. If you don’t see a URL, publish a refund policy in Shopify Settings → Policies.

Next steps

• Per-destination market handling
• Set up your first sync