Segment policies
Some decisions apply better to a whole class of products than to one product at a time, every gift card, every digital product, every bundle. Segment policies let you set that once, instead of repeating the same choice on every matching product as it’s added.
Built-in defaults
Section titled “Built-in defaults”Catalog Intelligence classifies products as they land in your catalog, then applies these destination defaults automatically. You don’t need to exclude each matching product by hand unless you want a different rule:
| Category | Default behavior |
|---|---|
| Gift cards | Excluded from TikTok, since TikTok doesn’t accept gift cards, and from Pinterest, which takes the same posture. Listed without a barcode on Google. |
| Digital products | Excluded from TikTok (physical goods only there) and from Pinterest. Shipping weight is left off the feed everywhere else. |
| Bundles & kits | Labeled specially for Google so a missing barcode doesn’t get the listing rejected. |
| Restricted or age-gated goods (THC/CBD, alcohol, weapons, adult content) | Excluded from Google, Meta, and TikTok. Not excluded from Klaviyo, since email isn’t subject to the same ad-platform restrictions. |
| Free gifts & promo items | Removed from your feeds entirely once confirmed: shoppers can’t buy them, so advertising them wastes spend. |
Setting your own policies
Section titled “Setting your own policies”Open Settings → AI and find Segment sync policies. It’s a grid: one row per segment (bundles & kits, digital products, gift cards, and free gifts & promo items), one column per destination (Google, Meta, TikTok, Klaviyo). For each combination, choose:
- Default: use Máximo’s built-in behavior for that segment.
- Include: sync that segment to that destination even if it would otherwise be excluded.
- Exclude: keep that segment out of that destination, overriding the built-in default.
The grid covers Google, Meta, TikTok, and Klaviyo. Pinterest applies the built-in defaults above but doesn’t yet have a column here, so to change what a segment does on Pinterest, exclude the products from Pinterest directly on the product page. See exclude and include.
A product only counts as being in a segment once Máximo has actually settled that classification for it (confirmed, auto-applied, or corrected), one still pending review isn’t included in any segment yet.
How it stacks with per-product choices
Section titled “How it stacks with per-product choices”Your own per-product decisions always win. The order, from strongest to weakest, is:
- Your explicit choice for that one product (an override or an exclude/include set on the product itself).
- A segment policy you’ve set here.
- Máximo’s built-in default for that classification.
Segment policies control whether a segment reaches a destination at all, they don’t change titles, descriptions, or other feed fields. For that, see Overrides.