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Connect TikTok catalog and Pixel

Connecting TikTok gives you product catalogs for TikTok Shopping and Dynamic Product Ads, plus a Pixel and Events API setup for tracking. Both use the same TikTok authorization.

Connect your TikTok account

Section titled “Connect your TikTok account”
  1. Go to Settings → TikTok → Connection.
  2. Select Connect TikTok. This opens TikTok’s authorization flow in a popup.
  3. Grant access to the Business Center that should own your catalogs.

Máximo stores one TikTok authorization per store and uses it for both TikTok Catalog and TikTok Pixel + Events API. Reconnecting the Catalog re-authorizes the Pixel APIs too. If your ad account has more than one advertiser, choose the right one on the Pixel tab.

Set up per-market catalogs

Section titled “Set up per-market catalogs”

TikTok catalogs are created per Shopify market, on Settings → TikTok → Catalog:

  1. Under Per-market catalogs, select the markets you want to sync.
  2. Select Run initial sync. Máximo creates a TikTok catalog for each selected market (with that market’s currency and targeting region) and starts pushing your products.

Once set up, each market’s catalog appears under Synced markets, and you can add more markets at any time. You can open Catalog Manager in TikTok directly from this tab.

By default, product variants that share a product are grouped under one item_group_id so TikTok groups them as a single product. You can turn this off under Group variants by item_group_id.

Set a sync schedule on the same tab to control how often Máximo pushes catalog updates to TikTok.

Turn on the Pixel

Section titled “Turn on the Pixel”

On Settings → TikTok → Pixel, either choose a Pixel from your TikTok advertiser account, select + Create new pixel to have Máximo create one, or choose Custom to enter a pixel code manually. Saving or selecting a Pixel for the first time also enables it.

Once a Pixel is configured, use Enable/Disable under Enable TikTok Pixel to control whether it loads on your storefront. Máximo also offers Link pixel to catalog, which links the Pixel to each of your market catalogs, this is what makes Pixel conversions attributable to your catalog products for TikTok Shopping Ads.

Enable the storefront embed

Section titled “Enable the storefront embed”

The Pixel only fires once you turn on the theme app embed:

  1. In Shopify admin, go to Online Store → Themes → Customize.
  2. Open App embeds.
  3. Enable Máximo Pixels.

This single embed covers Meta, TikTok, Google, and Pinterest, you only need to turn it on once, even if you connect more than one of these destinations.

Next steps

Section titled “Next steps”