Offline event channels and apps
Máximo identifies where an order came from and, if that channel is one you’ve turned on, sends it as an offline conversion. Settings → Offline Events → Sales channels is where you choose which order sources count.
How Máximo classifies a channel
Section titled “How Máximo classifies a channel”Each incoming order is checked against your enabled channels. Where possible, Máximo matches on the channel’s Shopify-assigned platform identifier (a value Shopify itself sets and a merchant can’t alter) falling back to the order’s recorded source name for channels that don’t have one. Online Store orders are always excluded from this matching, regardless of your settings, since they’re already tracked by the storefront pixel.
Channels you can include
Section titled “Channels you can include”The sales channels available to toggle on Settings → Offline Events reflect what’s actually active on your store. Draft Orders and Point of Sale are always available, since every Shopify store can generate them. Channel-specific options, Shop App, Facebook & Instagram, TikTok Shop, Buy Button, Wholesale/B2B: only appear once that sales channel is set up in your store; Máximo can’t offer a toggle for a channel you haven’t connected.
Each channel is off by default. Turn on the ones whose orders you want counted as offline conversions; leave the rest off if you’d rather not send them.
Subscription and recurring orders
Section titled “Subscription and recurring orders”Subscription renewals are a special case: they’re generated by your subscription app outside the browser entirely, so the storefront pixel never sees them. If you select your subscription app under Settings → Offline Events → Recurring / subscription apps, Máximo detects its renewal orders by checking the order’s source name, app ID, tags, and note attributes, and sends them as offline conversions automatically.
Supported apps:
- Recharge
- Skio
- OrderGroove
- Shopify Subscriptions (native)
You select one subscription app at a time, pick the one you actually use, or leave it set to None if you don’t run subscriptions. For how subscription plans sync into catalogs (not just renewals), see Subscriptions.
The initial subscription sign-up is a normal storefront checkout, so its Subscribe (checkout completed) event is already captured by the storefront pixel, recurring detection only applies to the renewal charges that happen later, outside that session.