Introduction to Máximo
Máximo is a Shopify embedded app that keeps your product catalog, your conversion data, and your catalog’s quality working together, instead of split across a feed app, a pixel app, and a spreadsheet.
What Máximo does
Section titled “What Máximo does”Máximo does three jobs:
- Syncs your catalog to destinations. Máximo turns your Shopify products into the product feeds Google Shopping, Meta, TikTok, Pinterest, and Klaviyo expect, and keeps them updated as your catalog changes. See Destinations.
- Captures conversion and storefront events. A single tracking setup on your storefront reports page views, add-to-carts, and checkouts to your connected ad platforms, so their optimization has real signal to work with. See Storefront events.
- Keeps your catalog quality high. Catalog Intelligence reviews your products for issues that would otherwise hurt performance in a destination (confusing titles, missing details, products that shouldn’t be grouped or excluded) and surfaces them for your review. See Catalog Intelligence.
Your Shopify catalog is the one input; the sections above are what Máximo builds from it.
Who it’s for
Section titled “Who it’s for”Máximo is for Shopify merchants running paid acquisition (Google, Meta, TikTok, Pinterest) or lifecycle marketing (Klaviyo) who want their product data and conversion tracking to stay accurate without manual feed maintenance.
Where to find things
Section titled “Where to find things”Inside Máximo you’ll find:
- Dashboard: your store’s performance, sync health, and anything that needs your attention.
- Products: your catalog, with filters, per-destination status, and the control to run a sync.
- Promotions: discounts and offers you’re surfacing to destinations.
- Settings: connections, tracking, and configuration for each destination.
You can also ask Máximo questions directly from any screen, see Ask Máximo.
Next steps
Section titled “Next steps”- Install the app
- Complete onboarding
- Run your first sync