Offline events overview
Not every sale happens in a browser session Máximo can track directly. A customer might buy in person at a POS terminal, place an order by phone, get billed for a subscription renewal weeks after their original checkout, or buy through a marketplace channel. Máximo calls these offline events: conversions that complete outside the storefront session the Web Pixel can see.
Why it matters
Section titled “Why it matters”Ad platforms optimize toward the conversions they know about. A subscription renewal or a POS sale that never reaches Meta, TikTok, Pinterest, or Google Ads is a real conversion your advertising doesn’t get credit for, which understates performance and can push optimization in the wrong direction. Offline events close that gap by sending these conversions to your ad platforms server-side, shortly after the order is paid.
What counts as an offline event
Section titled “What counts as an offline event”- Point of Sale orders.
- Subscription and recurring orders from a supported subscription app, once the renewal charges (not the initial checkout, which the storefront pixel already captures).
- Draft orders, Buy Button, Wholesale/B2B, and channel-app sales like Shop App, Facebook & Instagram, or TikTok Shop: any sales channel other than your Online Store.
Online Store orders are never treated as offline events, they’re already captured by the storefront pixel, and including them here would double-count the same sale. See Vs storefront events for how the two stay separate.
Where the setting lives
Section titled “Where the setting lives”Offline events are configured on Settings → Offline Events, where you choose which sales channels count, which subscription app (if any) you use, and which destinations should receive these conversions. See Channels and apps and Send to destinations for the details. For how subscription plans sync into catalogs (not only renewals) see Subscriptions.