Shopify Markets overview
Your Shopify store can have multiple markets, one per country or region with its own currency, language, and pricing. When you enable a market in Shopify, Máximo automatically detects it and syncs your catalog separately for each market. This ensures shoppers in each region see prices in their local currency and product content in their language.
Why markets matter
Section titled “Why markets matter”When a merchant sets up a Shopify Market for Canada with Canadian dollars, for example, Máximo needs to:
- Create a separate product feed for Canada with prices converted to CAD
- Make sure product descriptions appear in the market’s language (French or English)
- Tell ad platforms like Google and Meta “this product exists in Canada with this price”
Without market-aware syncing, shoppers in Canada would see US prices or outdated product information in ads, leading to checkout friction and wasted ad spend.
How Máximo handles markets
Section titled “How Máximo handles markets”Máximo tracks Shopify Markets and syncs each enabled market to your ad platforms separately:
- Google Merchant Center receives one data source per market. So if you have markets in the US (USD) and Canada (CAD), Google gets two separate feeds, one for each country and currency.
- TikTok, Pinterest, and Klaviyo also receive a separate product entry per market.
- Meta is the exception: it receives one catalog entry per product, with per-country price overrides layered on top.
Each market uses its own content language and currency, which Máximo carries through to every destination. If a market is disabled, Máximo stops syncing products for that region without deleting any configuration, enabling it again resumes syncing.
How markets are detected
Section titled “How markets are detected”Máximo syncs your markets the first time you run a catalog sync. After that, whenever you add, remove, or change a market in Shopify, Máximo detects the change within minutes and flags it on the Markets settings page so you can review and apply it.