Per-destination overrides
A global override applies the same value everywhere. Per-destination overrides let you go further and set a different value for one destination (Google, Meta, TikTok, or Pinterest) than for the others, without changing anything on the storefront.
You’ll find per-destination overrides on a product’s Feed tab, inside each connected destination’s card under Destinations.
Setting a per-destination value
Section titled “Setting a per-destination value”Open a destination’s card and expand its override section. You can set:
- Title
- Description
- Images
- Videos
Leave a field blank to fall back to the global value for that field. Only the destination whose card you’re editing uses the value you set, the others are unaffected.
How Máximo resolves the value that’s sent
Section titled “How Máximo resolves the value that’s sent”For every field, Máximo works through this order and uses the first value it finds:
- Per-destination override: a value set specifically for this destination.
- Global override: a value set on the Feed fields section, used by every destination that doesn’t have its own override.
- Shopify value: the product’s own title, description, images, or videos, if nothing is overridden anywhere.
Character limits
Section titled “Character limits”Each destination caps titles and descriptions at its own length, and a per-destination override is measured against that destination’s own limit rather than the strictest one:
| Destination | Title | Description |
|---|---|---|
| Google Merchant Center | 150 | 5,000 |
| Meta | 200 | 5,000 |
| TikTok | 150 | 20,000 |
| 500 | 10,000 | |
| Klaviyo | no limit | no limit |
A global override is held to the strictest limit in that table (150 / 5,000), because one value can end up on any destination. That’s the trade-off the two tiers exist for: if you want to use Pinterest’s much longer title, set it as a per-destination override rather than globally.
When to use a per-destination override
Section titled “When to use a per-destination override”A few common cases:
- A destination has a shorter title limit or different keyword conventions than the others, so your global title doesn’t fit well everywhere.
- You want a promotional line in a description on one platform but not another.
- One destination benefits from a square product photo while another expects lifestyle imagery.