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Product overrides

An override lets you send a different title, description, image, category, or label to your advertising feeds than what’s in Shopify, without touching the product itself. Overrides only change what Google, Meta, TikTok, Pinterest, and your other destinations receive; your storefront always shows the product exactly as it’s set up in Shopify.

Overrides live on a product’s Feed tab, in the Feed fields section.

What you can override

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  • Title and description: write feed-specific copy, shorter or more keyword-focused than your storefront copy. Titles are capped at 150 characters and descriptions at 5,000, matching what most destinations accept.
  • Images and videos: pick different media for your feeds than what’s set as the product’s Shopify images.
  • Google product category: set the Google product taxonomy category used for Shopping ads.
  • Custom label: a free-text label destinations can use for campaign segmentation.

Each field can pull its value from one of a few sources:

  • Shopify: use the product’s Shopify value as-is (the default).
  • SEO: use the product’s Shopify SEO title or description.
  • Manual: type a value yourself.
  • Metafield: pull the value from a Shopify metafield on the product.

If a field has an AI-generated suggestion, an AI-written chip appears next to it once you accept one. See AI suggestions for how those are generated and reviewed.

Pushing feed copy back to Shopify SEO

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When a title or description is set to Manual, a Push to SEO option copies that value into the product’s Shopify SEO fields. This is a one-way, on-demand copy, it doesn’t keep the two in sync afterward, and it doesn’t change your storefront’s visible title or description, only its SEO metadata.

Removing an override

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Switch the field’s mode back to Shopify (or SEO) to stop overriding it, Máximo goes back to using the product’s Shopify value on the next sync. Manual and metafield values you’ve entered are preserved if you switch away and back, so you can restore a value without retyping it.

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