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Dashboard overview

Your dashboard is the home screen you land on inside Máximo. It leads with a plain-language summary of what’s going on with your store, then a stack of sections that go deeper.

At the top, a headline sentence and a short supporting line summarize the single most important thing happening right now, with a timestamp for when it was last updated.

Directly below, an insights card surfaces what needs your attention, one at a time:

  • Action needed: something is broken (a destination lost its connection, a conversion event stopped flowing). These can’t be dismissed; they clear on their own once you fix the underlying issue.
  • Heads up: a quality issue worth knowing about (match quality dropped, a sync has errors). You can dismiss these.
  • Working: a positive signal (a change is outperforming, a product is winning). You can dismiss these too.

If there’s more than one, a Next control cycles through them.

When there’s setup left to do, a checklist appears with a running count of steps left and a progress bar. Each row is a specific action (connecting a destination, turning on enhanced match, provisioning a tracking domain, running your first sync) with a link to go do it and a dismiss control if you’d rather not be reminded. A few rows include a one-click action right in the row (for example, turning on AI Discovery) instead of sending you elsewhere first.

A card per connected destination shows whether it’s currently healthy, a plain-language summary of its condition, and a strip of the last 30 days so you can spot when a problem started. Underneath, a row of shop-level tracking facts (your tracking domain, storefront pixel, and related signals) shows their status the same way. Destinations that aren’t connected yet don’t get a card here, that’s what the setup checklist is for.

A row of tiles, Revenue, Orders, AOV, People, and Conversion rate: shows how your store is doing over the timeframe you pick, with a control to switch between presets or a custom date range. These are your store’s real numbers, not Máximo-specific figures.

Beneath the tiles, a contribution strip states what Máximo’s catalog links specifically drove: revenue and orders attributed to a Máximo catalog touch, out of your store’s total, plus how many people were reached. You can expand it for a breakdown by source and by new vs. returning customers.

A funnel shows how visitors move from viewing your storefront through to completed checkout, with filters for device and returning vs. new visitors, and a channel breakdown alongside it so you can see where drop-off is coming from.

Further down, two sections cover Máximo’s own work on your catalog: winning changes, top movers, and items ready for your review sit under What Máximo sees; newly-noticed patterns, product families, and feed cleanup opportunities sit under What Máximo learned. Both are quiet when there’s nothing worth surfacing, a completed, clean catalog scan says so explicitly rather than showing an empty card.

From the dashboard you can switch the performance timeframe, dismiss a setup recommendation or an insight, use a checklist row’s one-click action where available, and follow any card’s link through to the full page it summarizes (a destination’s settings, the products list, or the catalog review queue). Running a catalog sync itself happens from the Products page, see Your first sync.