Destinations overview
A destination is anywhere Máximo sends your product data or your storefront’s shopper events. You manage your Shopify catalog once in Máximo, then turn on the destinations you want it to reach, each with its own connection, its own settings, and its own health reporting.
What Máximo supports today
Section titled “What Máximo supports today”| Destination | Catalog sync | Event delivery | Settings |
|---|---|---|---|
| Merchant Center | Google Ads conversions, GA4 | Settings → Google | |
| Meta | Facebook/Instagram catalog | Meta Conversions API | Settings → Meta |
| TikTok | TikTok catalog | TikTok Events API | Settings → TikTok |
| Pinterest retail catalog | Pinterest Conversions API | Settings → Pinterest | |
| Klaviyo | Catalog for flows and campaigns | Settings → Klaviyo | |
| AI Discovery | Built-in AI shopping feed | AI Discovery overview |
AI Discovery is built into Máximo and needs no connection or account, every other destination in this list requires you to authorize Máximo with that platform first.
Catalog sync vs. event delivery
Section titled “Catalog sync vs. event delivery”Máximo does two distinct jobs for a destination, and a destination can do either or both:
- Catalog sync pushes your product data (titles, prices, images, availability, and more) to the destination’s product catalog (Merchant Center, Meta catalog, TikTok catalog, Pinterest catalog, Klaviyo). This is what keeps ads and shopping surfaces showing accurate, current listings.
- Event delivery sends storefront and checkout events (page views, add to cart, purchases) to a destination’s conversion-tracking API so it can measure and optimize ad performance. Today this applies to Google (Ads and GA4), Meta, TikTok, and Pinterest.
A destination’s catalog sync and its event delivery are configured separately, on separate tabs, and can be turned on independently.
How connections are made
Section titled “How connections are made”Each destination lives under Settings in the Máximo admin, as a set of tabs:
- Connection: authorize Máximo with the destination and choose the account it should use.
- A catalog tab (Merchant Center for Google, Catalog for Meta/TikTok/Pinterest/Klaviyo), how your products map to that destination’s catalog.
- A tracking tab (Ads, GA4 & tag for Google, Pixel for Meta/TikTok, Pixel + Events for Pinterest), conversion tracking setup.
- Events: which events are sending, and how they’re doing.
You reach these from Settings in the Máximo admin sidebar. Every destination follows this same four-tab shape, so once you’ve connected one, the rest work the same way. Some add tabs of their own on top: Meta has Dataset quality, and Pinterest has Event quality and Diagnostics.
How syncing is scheduled
Section titled “How syncing is scheduled”Once a destination’s catalog is connected, you choose how often Máximo re-syncs it from its catalog tab: manually, hourly, every 6 or 12 hours, daily, or weekly. Máximo also runs a full catalog resync once a week regardless of that setting, to catch removals and other changes your regular syncs might miss.
Related
Section titled “Related”- Delivery monitor: cross-destination view of event send health and failures.
- Pixel presence: whether your tracking pixels are actually loading on your storefront.
- Per-destination overrides: customize what each destination receives for a given product.
- Markets per destination: how Shopify Markets applies to each destination’s catalog.