MCP tools reference
This page covers what an AI tool connected to Máximo over MCP can look up and change, grouped by area. Every request acts on one store, and only on a store the connection reaches.
What a connection can do depends on your role in that store. Every role can look things up, except where noted. Changes need the Editor role or higher, and some need Admin or higher; each section says which. See What a connection can do.
Stores
Section titled “Stores”- See which stores the connection reaches, and your role in each.
- When a connection reaches more than one store, your AI tool names the store on every request.
Products and catalog
Section titled “Products and catalog”Look up
- Find products by a missing field, sync status, destination issue, vendor, product type, collection or title, with an exact count. This is where a bulk edit starts.
- Everything about one product: catalog details, variants, availability, overrides and recent changes, and where it stands with each destination and market.
- Suggested values for advanced fields left blank on a product, such as gender, age group or condition, based on similar products in your own catalog.
- What Máximo has found in your catalog: learned patterns and open questions, likely product families, and products that may not belong in your feeds.
- Recent bulk edits, with their status and what each one changed.
Change (Editor and above)
- Set catalog values on up to 500 products at once, or give each product its own values: title, description, images, Google category, advanced fields, Meta category fields, AI Discovery content and more. For every destination, or just one.
- Set GTIN, MPN, color, size, material or pattern on up to 1,000 variants, each with its own value.
- Exclude, include or re-send up to 500 products, on some or all destinations and markets.
- Undo a bulk edit. Any value changed again since is left alone.
Sync and change history
Section titled “Sync and change history”Look up
- Catalog sync at a glance, matching the Catalog manager page: live channels, trending products, errors, catalog revenue and anything blocking sync.
- Sync history for every destination or one, with error detail for any run.
- Every change to your catalog setup in Máximo, whether made by you, by AI or over MCP, with who made it and what changed. For the whole store, one product, or one bulk edit.
- When a product, or any of its variants, stopped being available to buy or became available again.
Change (Editor and above)
- Start a catalog sync now, for one destination or all of them, the same as Sync now in the app. Or re-send up to 25 specific products to every enabled destination.
Performance and sales
Section titled “Performance and sales”Performance figures are the revenue and orders Máximo attributes to your catalog. Sales figures come from your store’s own Shopify orders.
- Last night’s business digest: performance trends, subscription revenue mix, open incidents and catalog sync.
- Catalog performance for a timeframe: attributed revenue and orders, trending products and winning catalog versions.
- One product’s performance: how it compares to your store, whether its last change helped, and its traffic sources and purchase funnel.
- Performance across a set of products, or by vendor, product type, category or collection.
- The product changes that moved revenue per touch the most, up or down, each with a confidence level.
- Revenue and storefront funnel by traffic channel or source: where your orders come from.
- Your store’s top line from Shopify orders: revenue, orders, AOV, shoppers and conversion rate, by day or hour. Revenue, orders and AOV can also be split by device, customer type or sales type.
- What sold, by product or variant, ranked by revenue or by change in units sold.
Customers
Section titled “Customers”- Who bought in a timeframe, new or returning, and what they spent.
- Your all-time customer base: repeat rate, subscribers, and customers ranked by lifetime spend or orders.
- Customer email addresses, and looking up one customer by email or Shopify customer ID, need Editor or above.
Destinations, promotions and setup
Section titled “Destinations, promotions and setup”- Your destination connections and the status of each, with health detail, sync schedules, feed markets and day-by-day channel health.
- Your promotions, including automatic discounts, discount codes and compare-at markdowns, and where each one stands on each destination.
- How far setup has come, and what to set up next.
Tracking and conversion events
Section titled “Tracking and conversion events”Look up
- Conversion tracking quality: coverage and delivery rate per destination, enhanced-match coverage, Meta event match quality, each destination’s pixel presence status, and the tracking checklist.
- For each event destination and standard event: whether it’s on, the event name sent, and whether it’s actually being delivered.
- Why conversion events failed to reach a destination in the last 30 days, with the error and, on request, the exact request and response.
Change (Admin and above)
- Turn one standard conversion event on or off for one event destination.
- Set how one standard event reaches GA4: off, browser, server, or both.
- Turn the Google tag, its GA4 page views, or its conversion linker on or off.
Tracking monitoring
Section titled “Tracking monitoring”Look up
- Monitoring coverage, and how each watched count compares with its usual level.
- Tracking monitoring alerts: drops and spikes in events received or sent, consent shifts, and the app embed being off, with the reason, what changed, and whether each was marked expected.
- The store-wide alert threshold, overrides, active mutes, and whether spikes are emailed.
Change
- Mark an open alert as expected, so it leaves the dashboard and no alert or all-clear email goes out for it. Needs Editor or above.
- Change the alert threshold, spike emails, overrides and mutes. Needs Admin or above.
See Tracking monitoring.