Performance filters and families
The filter bar on a product’s Performance tab lets you narrow what the KPI tiles, chart, and funnel measure, or roll several variants up into one view.
Filtering by destination
Section titled “Filtering by destination”Use the destination dropdown to switch between All channels and a single destination, Google, Meta, TikTok, Pinterest, or Klaviyo. An Unknown option appears only when the product has activity in the selected window that Máximo couldn’t attribute to a specific destination.
Filtering narrows only the Máximo-attributed side of the data, the purchase funnel’s all-traffic baseline always reflects every visitor, regardless of which destination you’ve selected.
Filtering by variant
Section titled “Filtering by variant”If a product has more than one variant, a variant dropdown appears next to the destination filter, defaulting to All variants. Pick a specific variant to see its performance on its own. The variant filter is hidden when you’re viewing a product’s whole family, since a single variant doesn’t carry across sibling products.
Viewing a product family
Section titled “Viewing a product family”Products grouped into a product family show a scope toggle: This product or Whole family · N (where N is the number of members). Switching to the family view:
- Rolls the KPI tiles up across every member, revenue sums exactly across the family, and Attr. Orders comes from the funnel as an exact count of distinct orders (not a sum that could double-count a single order touching two members).
- Clears any active variant filter.
- Keeps version impact and version history scoped to the individual product you opened, since versions don’t have a family axis, a note above the KPI tiles reminds you of this when you’re in family view.
Destination platforms report performance at the family level in their own dashboards too, so the family view’s totals are the ones that should match what you see there.