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Ask Máximo capabilities

Ask Máximo can look up almost anything Máximo tracks about your store, your catalog, and your destinations. It can also edit products in bulk, exclude or include them, start a sync, undo an edit, and change a few tracking settings. It never changes anything until you confirm.

What it can look up

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Ask something like any of these, in your own words:

  • “How is the business doing this week?”: revenue, orders, average order value, and conversion rate, each compared with the period before.
  • “What sold best last month?” or “Split this product’s sales by device”: sales by product or variant, straight from your Shopify orders.
  • “Where do my orders come from?”: revenue and the storefront funnel by traffic channel or source.
  • “Which of my brands grew?” or “How is my summer collection doing?”: performance by vendor, product type, category, or collection, or for any group of products.
  • “How is this product doing?”: while viewing a product, its revenue, purchase funnel, traffic sources, and whether your last change helped.
  • “Which edits made a difference?”: the product changes that moved results the most, up or down.
  • “How many new customers did I get last month?” or “What’s my repeat rate?”: who bought in a period, new versus returning, and your all-time customer base.
  • “Is my summer sale live?” or “Which promotions end this week?”: your promotions and where each one has reached.
  • “Which products need my attention?” or “Find products missing a GTIN”: products by sync status, destination issue, or missing field.
  • “Why did this product fail to sync?” or “Did last night’s sync succeed?”: a product’s status on each destination, and sync history with error detail.
  • “What changed in my catalog this week?”: the change history for your whole catalog or one product, including stock changes.
  • “Is my tracking healthy?” or “Why did my purchase events fail to send?”: tracking coverage, event match quality, pixel presence, which events go to each destination, and delivery failures.
  • “Which channels am I connected to?”: connection health for each destination, including anything that needs reconnecting.
  • “What did Máximo find in my catalog?”: product families, learned patterns, feed-cleanup suggestions, and suggested values for fields a product left blank.
  • “What should I set up next?”: setup progress and recommendations.

Answers can include product tiles, a chart of a product’s purchase funnel or of a store metric over time, and a button that opens the right page in Máximo.

Looking up a customer by email, or seeing customers’ email addresses, needs the Editor role or above.

What it can change

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Ask Máximo can make these changes when you ask for them:

  • Edit products in bulk. Set values on up to 500 products at once: the ones you name, or every product that matches what you describe, such as a collection, a vendor, a sync error, or a missing field. It can change the title, description, and images your destinations receive, the Google category and custom labels, advanced fields such as gender, age group, and condition, product highlights, Meta category details, and AI Discovery values. Values can apply to every destination or to one, and to a specific market.
  • Edit variants. Set the GTIN, MPN, color, size, material, and pattern on up to 1,000 variants at once, each with its own value. Invalid or duplicate GTINs are refused.
  • Exclude or include products on every destination or only some, and in every market or only some. Excluding takes down the products’ live listings.
  • Re-send products unchanged, when a destination is holding an old copy.
  • Sync now, for one destination or all of them.
  • Undo an edit. Any bulk edit, exclusion, or inclusion can be undone. A value someone has changed since is left as it is.
  • Change tracking settings. Turn a conversion event on or off for a destination, the same switch as on its Events settings; choose whether an event reaches Google Analytics 4 from the browser, from the server, or not at all (Purchase can use both); and turn the Google tag, its page views, or its conversion linker on or off.

For example: “Set age group to adult on everything in my Dresses collection,” “Exclude my Clearance collection from every destination,” “Sync my catalog now,” or “Undo that last change.”

Products you edit or include are re-sent right away when there are 25 or fewer. Larger changes go out with the next scheduled sync, or you can ask it to sync now.

Who can make changes

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Changes follow your role in Máximo. Editing, excluding, including, re-sending, syncing, and undoing need the Editor role or above. Tracking settings need Admin or above. Anyone can ask questions. See Team access & roles.

How you confirm a change

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Before anything changes, Ask Máximo works out exactly what the change would do and tells you: how many products it affects, how many already have that value, and a few of the products. A card under the answer has Confirm and Cancel.

  • Nothing is applied until you select Confirm. Typing “yes” in the chat doesn’t apply it.
  • What’s applied is exactly the change you were shown.
  • A Confirm button stops working after 10 minutes. If you come back to it later, ask again.

What it will not do

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Ask Máximo will not:

  • Change your product titles, descriptions, images, or bundle contents in Shopify. Its product edits change only what Máximo sends to your destinations.
  • Connect or disconnect a destination account, or choose which Merchant Center account, GA4 property, or Google Ads account you use. These need your sign-in and live in each destination’s own settings.
  • Change promotions, markets, shipping and return settings, notification recipients, or sync schedules. It can tell you about your promotions; make these changes on their own pages in Máximo.
  • Make a change you haven’t confirmed.

When you ask for something outside its reach, Ask Máximo points you to the right place in Máximo instead of guessing.

Where changes show up

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Every edit, exclusion, or inclusion Ask Máximo makes to a product is recorded in that product’s version history, on its Performance tab, under the name of the person who confirmed it. It sits alongside changes made in the admin and by Máximo’s AI suggestions. Ask “What did you change today?” to list recent bulk edits with each product’s before and after values, and undo any of them.

A tracking change shows in that destination’s settings, just as if you’d made it there. To undo it, ask for it to be switched back.

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