# Máximo: the customer data platform built for Shopify

> Máximo is the customer data platform built for Shopify. It sends every ad platform the conversions to learn from and an enriched catalog to sell.

Canonical: https://getmaximo.ai/

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Enterprise-grade CDP for Shopify brands

# The customer data platform _built for Shopify._

Server-side conversions and enriched product feeds for every channel you sell on: ads, email, analytics and AI assistants. One Shopify app instead of a stack of tools.

[Get started](/get-started/) [Book a demo](https://calendly.com/dja-mthd/maximo-demo)

 **Máximo** One source of truth for every channel you sell on.

1.  Products built for DPA and PMax
    
    Enriched catalogs, synced per channel
    
2.  Seen in ads, ready for AI
    
    Catalog ads and AI discovery files
    
3.  More of your sales, not just online
    
    In-store, marketplace and subscription orders too
    
4.  Platforms that learn your buyers
    
    Enhanced client and server-side conversions
    

1.  **Right product, right shopper**Enriched catalogs for DPA and PMax
    
2.  **Better customers, found faster**Enhanced client and server-side conversions
    
3.  **Ready for AI assistants**The same catalog, where they look
    

One source of truth for every channel you sell on.

Meet Máximo

## A working dog for your catalog.

Checking the pixel still fires. Confirming the feed went out. Checking AI assistants can read your catalog. Máximo does all of it, every day, and emails your team within minutes if a connection breaks or purchases stop being tracked.

What Máximo does

## Your customers and catalog, done right.

Other CDPs make you map your store to them. Máximo starts from Shopify, so variants, bundles, Markets and every way you sell already work.

01Customer data + conversions

### More of your sales than a browser pixel ever sees.

*   Server-side
*   Online + offline sales
*   Subscription-aware
*   Delivery monitored

02Product data + AI enrichment

### The right product, described well, everywhere.

*   Gifts and tests held back
*   Missing attributes filled
*   AI-ready feeds

Also built in

*   Email and SMS catalog sync
*   Profiles + identity stitching
*   Custom events + warehouse sync

What it replaces

## Most brands pay for four tools to do this.

*   Server-side tracking app for conversions
*   Feed management platform for catalogs
*   AI visibility tracker shows the problem, doesn't fix it
*   Customer data platform for profiles
*   Someone on your team holding the four together

→

One app, inside your Shopify admin

*   Server-side conversions
*   Feeds for every channel
*   AI Discovery for ChatGPT and other assistants
*   Customer profiles and warehouse sync

[See how we compare](/compare/) [See pricing](/pricing/)

How it works

## Automated, from first visit to every feed.

1.  01Know when tracking breaks
    
    Tracking usually breaks quietly. Máximo watches delivery to every platform, groups failures by reason and tells you how to fix them.
    
2.  02No feed rules to write
    
    No rule builder and no spreadsheet of fixes. Catalog Intelligence asks you a plain question when it needs to, keeps your answer as a rule, and applies the calls it's sure of on its own.
    
3.  03One shopper, one profile
    
    Shoppers browse on one device and buy on another. Máximo links their visits whenever they give you a detail like an email or a login, then sends that detail, hashed, with their events, so platforms can tell who bought.
    
4.  04Set up each platform its own way
    
    Choose which events each platform gets, what it should and shouldn't advertise, and how your products appear there. Every platform gets what it needs, not one feed forced to fit all.
    
5.  05Manage pixels, catalogs and performance over MCP
    
    Connect the AI tools you already use and run Máximo in plain language: check your pixels and which events each platform gets, find and change products per platform, and see what's selling. Bulk edits can be undone.
    

Delivery

Checking delivery to every platform

*    MetaHealthy
*    Google AdsHealthy
*    TikTokHealthy
*    PinterestHealthy

 Why TikTok needs attention

Purchases are being rejected: the connection to TikTok has expired.

Reconnect TikTok

Máximo checks delivery to every platform and that your pixel is firing on your storefront, so a break shows up in the app, not weeks later in your results.

Built for AI shopping

## Shoppers from AI assistants convert 48% better than other traffic.

+130%AI-driven traffic to US retail sites forecast for this holiday season, year over year

Source: Adobe Digital Insights, 2026 U.S. Holiday Forecast (September 2026). US retail, August 2026, based on more than one trillion visits to US retail sites · [business.adobe.com](https://business.adobe.com/assets/resources/holiday-shopping-report/2026/pdf/2026-adobe-digital-insights-holiday-forecast.pdf)

How Máximo gets you ready

1.  01
    
    ### Every product, fully described
    
    Assistants recommend what they can understand. Máximo writes clearer titles and descriptions, fills in missing attributes and adds your answers to shoppers' common questions. You approve every change.
    
2.  02
    
    ### Published where assistants look
    
    Your catalog goes out in the formats AI assistants read, with live prices and stock, updated whenever your products change. Máximo also checks that AI search can reach your store.
    
3.  03
    
    ### See the sales AI sends you
    
    The visits, orders and revenue each AI assistant sends your store, next to every other channel.
    

[How AI Discovery works →](/ai-discovery/)

Integrations

## Integrations built around each platform.

*    Meta Catalog, product sets, Conversions API, enhanced matching
*    Google Ads Conversions, Enhanced Conversions, offline conversions
*    Google Merchant Center Feeds per market, automated discounts, guided issue fixes
*    TikTok Catalogs per market, product sets, Events API
*    AI assistants Discovery files, Product JSON-LD, AI traffic & revenue
*    Klaviyo Catalog sync, events, profile sync
*    Pinterest Catalog localized per market, Pinterest Tag, Conversions API
*    Google Analytics 4 Server-side events, user-provided data

See all 26 integrationsShow fewer

Advertising

*    Microsoft Ads UET tag, Conversions API, Merchant Center catalog
*    Snapchat Ads Snap Pixel and Conversions API
*    Reddit Ads Pixel, Conversions API, catalog feed
*    X Ads X Pixel, Conversions API, catalog feed
*    ChatGPT Ads Product feed and conversion events
*    AppLovin Pixel, Conversions API, catalog feed

Email, SMS & CRM

*    Braze Events, catalog, Web SDK, profiles
*    Iterable Catalog, server events, profile sync
*    Attentive Events and profile sync

Analytics & attribution

*    Amplitude Client- and server-side events
*    Northbeam Pixel, checkout tracking, order and refund sync
*    Triple Whale Server-side events

Affiliate & creators

*    Impact Catalog feed, tracking tag, server-side sales, refund sync
*    ShopMy Creator click tracking and order reporting

Shopify & data

*    Shopify Products, orders, customers, Markets, web pixel
*    Subscriptions Renewal detection for Recharge, Skio, Ordergroove and more, plus Shopify selling plans
*    Data warehouse Snowflake, BigQuery, Redshift, Postgres and more
*    MCP Work with your Máximo data from Claude, ChatGPT or Cursor

For engineering, privacy and legal

## Ready for the teams who sign off.

What your developer and privacy lead will ask about, with the details a tap away.

*   [Consent respected by default](/docs/storefront-events/consent/)
*   [Any Shopify storefront](/docs/storefront-events/headless/hydrogen-setup/)
*   [Security and privacy built in](/docs/settings/security/)

FAQ

## Questions, briefly answered.

We already use a server-side tracking app. Why switch?

Tracking apps send conversions, but your catalog still ships from another tool, so each platform gets half of what it asks for. Máximo sends both from Shopify. It can also send more of your sales: in-store, draft, marketplace and subscription orders, not just online checkouts, each with the customer details platforms match on. And it watches delivery to every platform, with failures grouped by reason and pixel presence checked on real storefront traffic.

Does Máximo replace our feed tool?

For the channels Máximo connects to, yes. It syncs your catalog per channel and per Shopify Market, holds back what shouldn't advertise (free gifts, test products, duplicates), and proposes missing attributes and better titles for you to approve. Instead of writing feed rules, you answer a question once and Máximo keeps the answer as a rule.

Can we switch over one platform at a time?

Yes. Catalogs and conversions are set up separately for each platform, so you can start with catalogs, leave conversions with your current tracking app, and move each platform's events over when you're ready. Just don't send the same purchase to a platform from both tools, or it counts twice.

Will this double count conversions?

It's built not to. Each sale goes out from the browser and the server under the same ID, so each platform counts it once. Orders from POS, draft orders and marketplaces go out only if you turn them on, and online store orders are never sent twice. If your tag manager also fires its own purchase tags, turn those off.

What does Máximo add over Shopify's free channel apps?

The free apps connect one platform each. Máximo runs your channels from one catalog and one stream of sales, so every platform sees the same products and the sales they made, renewals stay out of your ad conversions, and you can see when delivery breaks. It also cleans and enriches the catalog before it ships.

Will AI assistants recommend my products?

That's up to the assistants. Máximo makes your catalog readable to them: it publishes AI discovery files and Product JSON-LD from the same enriched catalog, checks that AI search crawlers can reach your products, and shows the traffic and revenue AI assistants send you. We make your catalog recommendable; the recommendation is still the model's call.

How does it handle subscriptions?

Máximo spots renewal orders from Recharge, Skio, Ordergroove and other subscription apps, and keeps them out of your ad conversions unless you opt in, so renewals aren't counted as new sales. Selling plans from Shopify Subscriptions go into your feeds, including Merchant Center subscription pricing.

Do I need a developer?

No. Setup runs inside your Shopify admin: connect your platforms, review what Catalog Intelligence holds back, and run your first sync. Running tracking from a subdomain of your own store is optional and takes a couple of DNS records.

Get started

## One Shopify app for every channel you sell on.

Book a demo and we'll walk through your store, or install Máximo in your Shopify admin and run your first sync yourself.

[Get started](/get-started/) [Book a demo](https://calendly.com/dja-mthd/maximo-demo)

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