# AI Discovery: a Shopify catalog AI assistants can read | Máximo > AI Discovery publishes your Shopify catalog where AI assistants look, checks AI crawlers can reach it, and shows the traffic and revenue assistants send you. Canonical: https://getmaximo.ai/ai-discovery/ --- Feature · AI Discovery ChatGPT Perplexity Google AI Overviews Microsoft Copilot # AI assistants only recommend what they can understand. Máximo doesn't just dump your catalog into ChatGPT and hope. Catalog Intelligence decides which products matter, then AI Discovery gives assistants the context to recommend the right ones, native to Shopify, no shady hacks. [Run a free audit](#run-audit) [Get started](/get-started/) Shoppers who arrive from an AI assistant now convert **42% better** than the rest of your traffic. A year ago they converted at barely half the rate. Adobe reads the reversal as AI assistants growing up — from a browsing tool into a genuine purchase driver. 393% growth in AI-driven traffic to retail sites, Q1 2026 year over year 39% of shoppers have already used an AI assistant to shop 69% of them say they’re less likely to return what they bought Adobe Digital Insights, Quarterly AI Traffic Report · April 2026 · analysis of 1T+ visits to US retail sites, plus a survey of 5,000+ US consumers · [business.adobe.com](https://business.adobe.com/resources/sdk/2026-q2-ai-traffic-report.html) The shift ## shoppers ask assistants. assistants only cite what they trust. If your catalog isn't readable, or if it's full of gift cards, duplicates, and thin titles, you're invisible in AI Discovery no matter how good your SEO is. The fix isn't another monitoring dashboard. It's a catalog layer that already knows your products. shopper assistant Lightweight Women's Merino Crew — Navy$128 19.5 micron merino, knitted to resist pilling. Sits as a soft mid-layer under a jacket. what Máximo put in context * reviews4.8 · 312 reviews * q&a“Does it pill?” — answered * popularity#3 in Base layers * relatedMerino Beanie · Wool Socks * offerFree shipping over $75 The pipeline ## Catalog Intelligence → discovery files → AI channels. Here's what actually gets published: product data with Q&A, popularity, and related products, plus brand identity in your own words. Toggle product / brand below to see both sides of the payload. 01 · understand Catalog Intelligence Learns the catalog: what sells, what's a gift card, what's a duplicate. products that matter no rules to write 02 · publish discovery files Enriched catalog + brand identity, kept current as products change. agents.md llms.txt llms-full.txt feed.json 03 · recommend ChatGPT Perplexity Google AI Overviews Microsoft CopilotAI channels Assistants read structured context, and recommend with confidence. ChatGPT Perplexity Copilot AI Overviews /_llms-full.txt_ · what agents actually read product brand \# surfaced by Catalog Intelligence: gift cards & duplicates held out ## Lightweight Women's Merino Crew, Navy url: https://store.example/products/merino-crew-navy price: $128 availability: in\_stock popularity: 94 \# rank in catalog · last 30d related\_products: \[Wool Beanie, Charcoal, Merino Socks, 3pk\] \### Q&A Q: Does this pill with wear? A: No: 19.5 micron merino, machine wash cold. Q: Is it good for layering? A: Yes: designed as a soft mid-layer under jackets. \### details material: 100% merino wool fit: relaxed crew · sizes XS–XL gtin: 00850012345678 \# brand identity: appended to llms-full.txt for agents ## About Northern Merino We make layering essentials for cold-weather cities. Ethically sourced merino · sewn in Portugal. \### policies shipping: Free over $75 · 2–5 day US returns: 30 days · free prepaid label sizing: True to size · size up for oversized \### voice Practical, understated, no hype. Prefer "soft mid-layer" over "luxurious ultra-soft". \# agents read this before recommending, in your words, not guessed updated in real-time Q&A · popularity · related products · brand voice Why Máximo ## the differentiation isn't another file format. it's the catalog underneath. ### Products that matter Catalog Intelligence already knows what's a gift card, a duplicate, or a dead SKU. AI Discovery surfaces the catalog assistants should recommend, not everything in Shopify. ### Context, not just titles Q&A, popularity ranking, and related products travel with the catalog so assistants can recommend the right product for the question, not the first match. ### One catalog, every channel The same decisions that clean Google, Meta, TikTok, and Pinterest power AI Discovery. No separate AI feed to maintain, no drift between paid and organic. ### Shopify-native Ships through supported theme surfaces and discovery files Shopify expects. No shady hacks, no brittle theme forks. ### No rules engine to train You don't write inclusion rules for AI. Catalog Intelligence learns the catalog and keeps destinations focused as products change. ### Built for how shoppers ask ChatGPT, Perplexity, Copilot, and AI Overviews only cite what they can read and trust. Máximo makes your catalog that surface. Native, not hacked AI Discovery uses Shopify-supported surfaces for discovery. Selling inside ChatGPT is Shopify's Agentic Storefronts, separate, and linked from Máximo for reference. Free · no install ## give AI something good to talk about. Assistants can only recommend what they can actually read. We read your storefront the way ChatGPT, Perplexity and Claude do, score it out of 100 across eight categories, and show you what to fix first. store web address required email required Send me occasional emails about AI discovery for Shopify stores. Run my free audit We read your storefront the way an AI assistant does, score it out of 100, and email you the report. No install, no card. ## get your catalog in front of AI Discovery. Get started and we'll walk through AI Discovery on your store: what gets surfaced, how it's enriched, and how it stays native to Shopify. [Get started](/get-started/) [See Catalog Intelligence](/catalog-intelligence/)